在竞争激烈的市场环境下,企业为了占有一席之地,必须加大营销工作力度,通过采取合理的措施对营销工作进行管理,进而提升企业的经济效益。在对营销工作进行控制时,可以采取精细化管理手段,促进企业营销工作质量有显著增强。因此,本文针对加强企业营销工作精细化管理的建议进行了探讨,并提出了具体的措施,从而为企业营销工作的开展提供借鉴。 In a highly competitive market environment, in order to gain a place, enterprises must step up marketing efforts and take reasonable measures to manage their marketing work so as to enhance their economic efficiency. In the control of marketing efforts, we can adopt refined management tools to promote the quality of business marketing has significantly increased. Therefore, this paper discusses the suggestions of strengthening the elaborate management of enterprise marketing and puts forward specific measures to provide reference for the development of enterprise marketing.