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本文从农圣文化的角度对寿光地区乡村旅游的发展进行研究。一方面,农圣文化为寿光乡村旅游的发展提供了浓郁的文化底蕴;另一方面,寿光乡村旅游的发展促进了农圣文化的继承与传播。并在此基础上从开发具有农圣文化内涵的旅游产品,打造农圣文化特色的乡村旅游品牌,挖掘农圣文化内涵,提升乡村旅游文化档次,提高民众对农圣文化旅游的参与意识等方面对寿光乡村旅游的发展进行了分析和探讨。
This paper studies the development of rural tourism in Shouguang from the perspective of agricultural culture. On the one hand, agricultural culture provides a rich cultural heritage for the development of rural tourism in Shouguang. On the other hand, the development of rural tourism in Shouguang promotes the inheritance and dissemination of agricultural culture. On the basis of this, we should develop tourism products with Nong Sheng cultural connotation, build agro-tourism brand with farming culture, excavate agro-culture connotation, upgrade the level of rural tourism culture, and raise people’s awareness of Nong Sheng cultural tourism participation The development of Shouguang rural tourism is analyzed and discussed.