面对外来零售巨头,本土零售企业面临着运营成本高和技术不足等劣势,同时也具有简单灵活等优势。文章从物流角度分析了本土零售企业的发展空间,提出了包括准确定位、简单经营、节约成本及优化购物环境和必要的结盟等发展策略。 In the face of foreign retail giants, local retail enterprises are faced with the disadvantages of high operating costs and lack of technology, as well as their advantages of simplicity and flexibility. The article analyzes the development space of local retailers from the perspective of logistics, and puts forward such development strategies as accurate positioning, simple management, cost saving and optimization of shopping environment and necessary alliance.