随着社会主义市场经济体制的逐步建立,精神文化产品的商品化及其生产经营的市场化,似乎已成为一种必然的选择。在这样的大背景下,作为精神文化产品的党报党刊要不要走向市场,能不能全面走向市场(包括产品及其经营机制等),已成为广大新闻工作者、理论工作者共同关注的重大问题。有人主张,党刊党刊必须从党的“圣坛”上走下来,放弃现有的特权,全面走向市场,在市场竞争中提高自己的质量。因此,应当从报刊的内容、形式、发行渠道以及办报办刊的 With the gradual establishment of a socialist market economic system, the commercialization of spiritual and cultural products and the marketization of their production and operation seem to have become an inevitable choice. Under such a background, whether party newspapers and periodicals, as spiritual and cultural products, should go to the market or not and go to the market in an all-round way (including products and their management mechanisms) has become a major issue of common concern to journalists and theoretical workers . Some people argue that the party journal must go down from the “altar” of the party, give up its existing privileges, go all-out toward the market, and improve its own quality in the market competition. Therefore, it should be from the content of newspapers and magazines, distribution channels and run the newspaper