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文章分析了新时期市场营销观念,认为,实现企业诸目标的关键在于正确确定目标市场的需要和欲望,企业在开发一种产品时,更需要引导和培育消费者观念或者直接去依照消费者的观念去发展和创新。在开发时还要在消费者的观念中树立名牌。并且比竞争对手更有效、更有利地传送目标市场所期望满足的东西。
The article analyzes the concept of marketing in the new period and believes that the key to realizing the goals of the enterprise lies in correctly determining the needs and desires of the target market. When developing a product, enterprises need to guide and nurture consumer attitudes or go directly to consumers Idea to develop and innovate. In the development of consumer concepts also set up brand names. And deliver what the target market expects to fulfill more efficiently and profitably than its competitors.