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随着计算机网络科技的迅猛革新,市场经济的范围得到了广泛的拓展,网络消费成为当前国民经济增长的新动力。大学生是我国网络消费市场的重要群体,其网络消费具有明显的特征与趋势。只有把握好大学生网络消费市场规律,商家才能抓住机遇,促进营销的高效发展。鉴于此,课题组调研了浙江省高校大学生消费现状,以期为大学生消费市场的完善提供一些参考。
With the rapid innovation of computer network technology, the scope of market economy has been widely expanded. Internet consumption has become a new impetus to the current national economic growth. College students are an important group in the online consumer market in our country. Their online consumption has obvious characteristics and trends. Only by grasping the laws of university students online market, businesses can seize the opportunity to promote the efficient development of marketing. In view of this, the research group investigated the status quo of college students in Zhejiang Province consumption, with a view to providing some reference for the consummation of consumer market.