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一方面出口规模占据全球市场约七成,另一方面又处于市场链末端、利润微薄,中国玩具出口在维持繁荣的背后,也蕴藏着丝丝无奈。在成本优势渐失以及国际技术壁垒加剧、新兴市场崛起的当前,中国玩具产业还能“玩得转”、“玩得好”吗?记者26日在第115届广交会二期上采访了解到,中国商家正通过将玩具与动漫、网游、中国文化等元素结合,进行转型升级、建立自主品牌,积极寻求突围。自上世纪80年代起,中国就已成为了世界最大的玩具生产和出口国,2013年中国玩具出口更是达
On the one hand, the scale of exports occupies about 70% of the global market. On the other hand, it is still at the end of the market chain with a marginal profit. The export of Chinese toys, behind the maintenance of prosperity, is also holding back the slightest frustration. With the gradual loss of cost advantages and the aggravation of international technical barriers and the rise of emerging markets, China’s toy industry can still play a good role in the development of the 115th Canton Fair on the 26th. Interview learned that Chinese businesses are through the combination of toys and animation, online games, Chinese culture and other elements, the transformation and upgrading, establish their own brands, and actively seek breakthrough. Since the 1980s, China has become the world’s largest toy producer and exporter. In 2013, China’s toy exports even reached the level of