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当今,家电领域可谓风云瞬息万变,激烈的市场竞争使许多企业大起大落。而以洗衣机为龙头的白色家电大型企业——小天鹅集团公司却一直以步伐稳健走在行业的前列。其中的奥秘在哪里呢?他们在产品开发、技术创新、国际化战略、对家电同行有哪些借鉴?带着这个问题本刊主编傅教智来到了位于无锡市的小天鹅公司,对公司总经理、水流学博士柴新建先生进行了专访。下面是采访内容。
Nowadays, the field of household appliances can be described as ever-changing, fierce market competition makes many companies ups and downs. The small white goods company, a large white goods company led by washing machines, has been steadily walking in the forefront of the industry. Where are the mysteries? They are in the product development, technological innovation, international strategy, and the use of home appliances for reference. With this issue, the editor of the magazine, Fu Zhizhi came to the Little Swan company in Wuxi, the company’s general manager Dr. Chai Xinjian, a scholar of hydrology, conducted an exclusive interview. The following is the interview content.