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港口物流发展战略是在根据港口所处内外部环境、面临的机遇和挑战及可取得的各种资源,为求得生存和长期稳定发展,对港口物流的发展目标、发展重点,以及实现战略的途径和发展对策进行总体谋划,是港口物流企业经营发展思想的体现,是制定企业发展规划和计划的基础,是经营管理等方面战略决策的科学依据,对现代港口物流企业发展起到十分重要的作用。港口物流竞争策略主要包括以下几方面:(1)市场开发策略(2)主要货种市场竞争策略(3)优质服务策略(4)价格策略(5)多元化经营策略(6)协作策略(7)科技开发策略(8)人才培养策略其中,前五项已为众多众多港口物流企业所认识,常常被忽视的是后面的三项,因而也是我国港口物流企业亟待加强的方面。特别是港口物流业的协作策略,不仅是港口自身发展的长期需要,也是我国加入WTO后的竞争需要。
Port logistics development strategy is based on the port’s internal and external environment, the opportunities and challenges and available resources, in order to survive and long-term and stable development of the port logistics development goals, development priorities, and to achieve strategic Ways and means of development to carry out the overall planning of the port logistics business management thinking is the embodiment of development is to develop business development planning and planning, management and other aspects of the strategic decision of the scientific basis for the development of modern port logistics enterprises has played a very important effect. Port logistics competition strategy mainly includes the following aspects: (1) Market development strategy (2) Main cargo market competition strategy (3) Quality service strategy (4) Price strategy (5) Diversification strategy (6) Cooperation strategy ) Technology Development Strategy (8) Talent Cultivation Strategy Among them, the top five have been recognized by many numerous port logistics enterprises, and the latter three are often overlooked. Therefore, it is also an area that China’s port logistics enterprises urgently need to strengthen. Especially the cooperation strategy of port logistics industry is not only the long-term needs of the port itself, but also the competition need after China’s accession to the WTO.