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低水平重复出版长期以来一直是困扰出版界的一大顽症。分析了低水平重复出版的成因:跟踪模仿成风,市场定位模糊,选题质量失控,结构布局失当,经济利益驱动。指出了其潜在的危害:造成了产品过剩,加剧了无序竞争,搞坏了读者胃口,浪费了出版资源,助长了浮躁之风。提出了综合整治低水平重复出版的对策:确定合适的市场定位,立足优势策划选题,创立业内知名品牌,培育创新出版人才,建立开放的图书市场。
Low-level, repetitive publishing has long been a chronic problem plaguing the publishing world. The causes of low-level repetitive publication are analyzed: tracking imitation is in vogue, the market positioning is fuzzy, the quality of topics is out of control, the structure is improperly arranged, and economic benefits are driven. Pointed out its potential harm: caused by excess products, exacerbated disorderly competition, ruined the appetite of readers, wasted resources for publication, contributed to the impetuous style. Put forward the countermeasures to comprehensively control the low-level repeated publication: to determine the appropriate market position, to plan the topics based on the superiority, to establish the well-known brand in the industry, to cultivate the innovative publishing talents, and to establish an open book market.