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长期的市场生存能力原本就是衡量品牌地位的一项重要指标,信息产业的高风险性更加深了用户对企业和产品市场生存能力的重视。名牌产品持续发展能力的具体表现是新品研究开发节奏和对用户的服务保障。推动名牌产品不断发展的活力来自企业自身经济实力、技术创新以及创新技术集成能力。与此同时,需要企业把产品销售中获得的回报合理分配在企业经营的各个业务环节之
The long-term market survivability was originally an important index to measure the status of the brand. The high risk of the information industry further deepened the users’ attention to the viability of the enterprise and the product market. The concrete performance of the brand-name products’ sustainable development capability is the rhythm of new product research and development and the service guarantee to users. The vitality of promoting the continuous development of brand-name products comes from the company’s own economic strength, technological innovation and integration of innovative technologies. At the same time, companies are required to rationally allocate the returns they receive from product sales to all aspects of business operations.