保障消费者的权益不是消费者的奢求,对消费者负责、对社会负责不仅仅是企业的良知和责任,主动给消费者传递利益是现代企业竞争制胜的需要,是企业生存的需要,是企业做大、做强、做百年老店的需要。那么,企业可以给消费者传递哪些利益,企业如何更好地给消费者传递利益? To protect the rights and interests of consumers is not the luxury of consumers, consumers are responsible for the social responsibility is not only the conscience and responsibility of enterprises, take the initiative to pass on the interests of consumers is the modern business competition to win the needs of the survival of enterprises is the need for business Bigger, stronger, do the needs of a century-old. So, companies can deliver what benefits to consumers, companies how to better deliver benefits to consumers?