论文部分内容阅读
2000年的中国热水器市场,一个最抢眼的现象就是燃气热水器多方寻求发展道路。年初,万家乐宣布要开辟第二战线,把进军电热水器市场作为2000年的重点发展战略,5月,在顺德“万家乐2000年新品推广会”上宣布,将强势进入电饭煲、电风扇、空调扇、消毒碗柜、抽油烟机五大小家电领域,全面进入小家电市场,这是万家乐大举杀入整体厨房市场的一个前奏。6月,万家乐与华帝结成联盟,携手共推强排燃气热水器。之后,万家乐又与远在上海的能率达成统一战线,主推强排,期盼实现双方的共赢。11月,万和向同处一城的万家乐伸出“橄榄枝”,希望两强联手。所有这些,皆可划归于燃气热水器拯救自己于市场危机之中。相对于燃气热水器这种紧迫
In the Chinese water heater market in 2000, one of the most eye-catching phenomena was the development of gas water heaters. At the beginning of the year, Wanjiale announced that it would open up a second front to make its entry into the electric water heater market a key development strategy for the year 2000. In May, it announced that it will enter the rice cooker, electric fan, and air-conditioner fan in Shunde’s “Wanjiale 2000 New Product Promotion Conference”. Disinfecting cupboards and range hoods in the area of five household appliances, fully entered the small household appliance market, which is a prelude to the market for Macro’s large-scale kitchen. In June, MACRO and Vantage formed an alliance to work together to promote the discharge of gas water heaters. After that, MACRO also reached a united front with the ability to far away in Shanghai, pushing for a strong platoon and looking forward to a win-win situation for both parties. In November, Wanhe extended an “Olive branch” to Wanjiale, a city in the same city, hoping to join forces. All of these can be attributed to gas water heaters to save themselves from the market crisis. Relative to the gas water heater this pressing