“删繁就简三秋树”是我国清代画家兼诗人郑板桥的名句,意指行文绘画如同深秋的树木那样,去除繁杂的枝叶,以凸现脉络,突出主题。而这一艺术创作规则也同样适于多角化企业的经营。多角化,顾名思义不只是涉及一种业务,而是进行多产品、跨行业的经营。其繁在于经营产品类别广,各种产品线内项目多且相互间的关联程度不一。选取此种营销方式的企业,大多都是财力雄厚、拥有各种专家 “Chu Fan Jian Jian San Qiu Shu” is the famous phrase of Zheng Banqiao, a painter and poet in the Qing Dynasty. It means that as in late autumn trees, the written painting removes the complicated branches and leaves to highlight the context and highlight the theme. This rule of artistic creation is also suitable for the management of diversified companies. Diversification, as the name suggests, involves more than just a single business, but multi-product and cross-industry operations. The diversity lies in the wide range of business products, and there are many items in various product lines and the degree of correlation between them is different. Most companies that choose such marketing methods are rich in finance and have various experts