品牌的“危机重锤”可以使品牌受到重创甚至一下子跌入谷底甚至销声匿迹,在瞬息万变的竞争社会,品牌危机将越来越影响企业的兴衰成败。而在品牌危机发生的短时期内,企业的反应速度、态度以及处理方式通常是决定危机负面影响是否能够得到消除的关键。 Brand “heavy hammer ” can make the brand hit or even suddenly fell to the bottom or even disappear in a rapidly changing competitive society, the brand crisis will increasingly affect the success or failure of the enterprise. In the short period of the brand crisis, the reaction speed, attitude and approach of the enterprise are usually the key to determine whether the negative impact of the crisis can be eliminated.