粤购和城画,两个领域的两个媒体携手而行,要在短短一个月内,将海心沙打造成全城皆知的年轻人的秀场。如何做到,答案只有一个,打造全媒体推广营销网络,但困难也是显而易见的,如何在有限的时间,造最大的势,考验着双方的神经。作为活动发起人,负责活动广告营销和策划的谭春鸿提出了全媒体融合的营销方案。这并不是两家合 Cantonese purchase and urban painting, the two media in two areas work hand in hand in a short span of a month, the sea sand into a well-known young people’s show floor. How to do it, only one answer, to create all-media marketing network, but the difficulty is obvious, how to create the greatest potential in a limited time, the test of both nerves. As the initiator of the event, Tam Chun-hong, who is in charge of marketing and planning of event advertising, has put forward a marketing plan that integrates all media. This is not a combination