从制造商管控渠道的视角,对比海尔和长城差不多同一时间的不同作为,直让人禁不住要想起“向左走,向右走”。在 PC 制造商长城电脑取消其销售商神州数码的独代权欲行重整渠道时,家电制造巨头海尔正与国内零售大户苏宁组建联合经营机构。显然,各自的目的都是要进行营销战略调整。只不 From the point of view of the manufacturer's control channels, comparing the different acts of Haier and the Great Wall at about the same time, people could not help but think of “going left and going right”. When PC maker Great Wall Computer canceled its distributor, the sole authority of Digital China, to revamp channels, Haier, a home appliance maker, is forming a joint venture with the domestic retail giant Suning. Obviously, their own purpose is to adjust the marketing strategy. No