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标题是新闻的眼睛,眼睛是心灵的窗户。从眼睛可以洞察人的内心,从标题可以把握新闻的概貌。可以说,无论传播形态如何变化,受众阅读一条新闻几乎都是从标题开始的。一个醒目的标题能够牢牢抓住受众,使他读进去、看下去,使传播成为有效传播;反之,一个平淡的标题可能让受众翻页或换台,使传播成为无效传播。本文在总结多年实践工作中新闻标题的制作心得的基础上,梳理出引用领导人讲话、用活数字、讲究对仗、多用定量词、引用网络热词等五个方面的经验,对采编一线新闻标题制作实际工作具有一定的借鉴和指导作用。
The title is the news of the eyes, the eyes are the windows of the soul. From the eyes can be insight into people’s hearts, from the title can grasp the profile of the news. It can be said that no matter how the transmission form changes, the audience read a piece of news almost always started from the title. An eye-catching title captures the audience firmly enough to allow him to read it in and watch it, making it an effective communication; on the other hand, a dull title can turn the page or switch the audience and make the communication ineffective. Based on the experience of making news headlines in many years of practical work, this paper sorts out the experience of using leaders’ speeches, using live figures, paying attention to antithesis, using quantitative words and quoting network hot words, Production of practical work has some reference and guidance.