近两年来,国内大小品牌的危机事件层出不穷,闹得满城风雨。事实上,任何一个品牌进入市场、面对消费者,或多或少都难免会碰到大小不一的危机事件,问题是当你碰上了,该以什么样的态度面对事件?该以什么样的方式化解危机?针对这些问题, 本文将列举两个国外著名的案例和大家共同探讨,希望藉由这两个案例,能为国内业界带来更多的启示。 The past two years, the domestic size of the crisis after another brand, downtown downtown. In fact, any one brand into the market, in the face of consumers, more or less will inevitably encounter different sizes of crisis, the problem is when you run into, what kind of attitude to the incident? What kind of ways to resolve the crisis? To address these issues, this article will list two famous cases of foreign countries to discuss with everyone, hoping to bring these two cases, the domestic industry can bring more inspiration.