乳业市场潜力巨大,近年乳业各大品牌竞争非常激烈。奶业竞争在范围扩大的同时,竞争层次也逐步提升,由以前市场、产品、原料等单一的竞争转向包括产品、管理、资本、人才、服务、奶源、企业文化等各个层面的主方位竞争。但无论如何,“模式”的竞争是各大品牌竞争的根基。 Dairy market has great potential in recent years, the dairy industry’s major brand competition is fierce. Dairy industry will expand its competitiveness while competition will gradually increase from a single competition in the previous markets, products and raw materials to a competition in various aspects such as product, management, capital, talent, service, milk supply and corporate culture . In any case, the “model” of the competition is the foundation of the major brand competition.