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随着改革开放的不断深入,我国引进外资项目逐年增多。这对于提高我国企业的科学技术水平、工艺设备水平、管理水平和产品结构调整,无疑是积极而有效的。因此,许多企业和政府有关部门都先后成立了专门机构,配置了专职人员从事合资项目的调研和开发工作。但实践表明,我国在引进合资项目的过程中,也有许多失误,分析其原因,主要是企业对外方提供项目的情报信息调查研究不够,缺乏科学评估产品样本情报价值的方法,本文就此谈一点粗浅看法。产品样本的情报价值产品样本是厂商为了宣传有利于推销自己的新产品和新技术而印发的有关产品广告宣传品。从广
With the continuous deepening of reform and opening up, China’s foreign investment projects have increased year by year. This is undoubtedly positive and effective for improving the scientific and technological level, technological equipment level, management level and product structure adjustment of Chinese enterprises. Therefore, many companies and government departments have set up specialized agencies to deploy full-time staff for research and development of joint venture projects. However, practice has shown that there are many mistakes in the process of introducing joint venture projects in China. The reasons for this are mainly due to the lack of investigations and research on information provided by companies for foreign projects, and the lack of scientific methods for scientific evaluation of product sample information values. view. The sample product’s intelligence value The product sample is a product advertising product issued by the manufacturer in order to promote the promotion of new products and technologies that are beneficial to their own sales. From wide