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我国驰名商标保护组织执行副主任、《人民日报》高级记者陈祖声教授,代表中国质量万里行组委会负责人、人民日报编委艾丰,在广州举行的中国企业走向国际市场专题研讨会上,作了关于实施中国名牌战略的专题报告。会议期间,陈祖声教授就什么是名牌、为什么要实施名牌战略、怎样实施名牌战略等问题,回答了本刊记者。谈话内容,整理如下:
Professor Chen Zusheng, executive deputy director of China Well-known Trademark Protection Organization and senior reporter of People’s Daily, represented the head of the China Quality Miles Organizing Committee and the editor of the People’s Daily, Ai Feng, and the Chinese companies in Guangzhou went to the international market seminar. Made a special report on the implementation of China’s brand strategy. During the meeting, Professor Chen Zusheng answered questions from the journalist on issues such as what a famous brand is, why it should implement a brand strategy, and how to implement a brand strategy. The contents of the conversation are as follows: