2001年是中国广播电视事业变化中发展的一年。这一年里,传媒产业化在理论与实践上得到近一步推进,如多家广电集团的成立,网台分离,电视网络公司上市等。在这样大背景下,上海启动了文广新闻传媒集团,完成了有线和无线的合并,并在年末举行了上海电视广告经营史上首次频道广告公开招商会议。 2001 is a year of development in China’s radio and television industry. In this year, the media industrialization has been pushed forward one step further in theory and practice, such as the establishment of a number of radio and television groups, the separation of network and television stations, and the listing of television network companies. Against this background, Shanghai launched the Wen-Guang News Media Group, completed the merger of wired and wireless, and held the first open-channel advertising meeting of Shanghai TV commercials in the history of the end of the year.