企业都希望通过明星效应,迅速打响企业的知名度,并达到企业短期内的销售目标。利用明星,企业聪明地将消费者对明星的喜爱转嫁到自己的产品、品牌身上。从这一点来看,明星代言无论对于大企业还是小企业都有着不可低估的市场拉动作用。去年十月,国际流行歌手克里斯蒂娜-阿奎莱拉 Enterprises hope that through the star effect, quickly set off the visibility of enterprises and achieve short-term business sales goals. Use of celebrities, businesses wisely consumers love the stars onto their own products, brands. From this point of view, celebrity endorsements both for large enterprises or small businesses have a can not be underestimated the role of the market pull. Last October, international pop singer Christina Aguilera