对社会企业而言,要想实现基于品牌声誉的飞轮效应,就必须做到品牌营销上的“知行合一”。做有理想的品牌爱默生是19世纪美国著名诗人、文学家和思想家,他的很多言论都以警句的形式流传至今。但这并不意味着他说过的每一句话都是对的。比如这一句:“只要有人能比他的邻居做出更好的捕鼠器,人们就会踏破他家的门槛。”今天每一家成功的企业都会清醒地意识到 For social enterprises, in order to achieve the flywheel effect based on the brand reputation, we must achieve brand marketing, “unity of knowing and doing.” Making an Ideal Brand Emerson was a famous American poet, writer and thinker in the 19th century. Many of his remarks have been circulating in the form of aphorisms so far. But that does not mean every word he says is right. For example, this sentence: “Whenever someone can make a better mousetrap than his neighbors, people will break the threshold of his home.” "Every successful business today will be well aware