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有人总结流通企业死因的时候,教训之一是:窜货。有人总结制造企业死因的时候,教训之一是:窜货。有人总结片区营销经理因何下课的时候,教训之一是:窜货。更有人在谈到窜货的时候,将其比喻成自己亲生的小孩:太调皮自然不好,太规矩也没有前途!可见,对营销战将来说,窜货是一个必须面对的辨证难题:想说爱你不容易,完全恨它也很难。如何理解窜货的实质?窜货现象能否杜绝?如何控制恶性窜货?有研究窜货问题多年的营销专家说:窜货现象在制药业和以白酒为代表的快速消费品行业表现得尤为突出。我们“庖丁解牛”的对象由此选定。
Someone summarizes the cause of death when the business, one of the lessons is: FALSIFYING. Someone summarizes the cause of death when manufacturing, one of the lessons is: FALSIFYING. Some people summarize Area Marketing Manager because of get out of class time, one of the lessons is: FALSIFYING. Some people talk about the FALSIFYING time, the metaphor of their own children born: too naughty nature is not good, there is no way too promising! Can be seen on the marketing war, FALSIFYING is a dialectical problem that must be faced: It is hard to say that I love you completely and hate it completely. How to understand the essence of FALSIFYING? FALSIFYING phenomenon can eliminate? How to control the vicious FALSIFYING? Research FALSIFYING problem for many years, marketing experts said: FALSIFYING phenomenon in the pharmaceutical industry and represented by the fast-moving consumer goods industry is particularly prominent . The object of our “solution” is selected.