企业碰到的问题终端数量少,单店产出不高:全国有化妆品专营店15万家左右,目前莱姿的终端数量在2500家左右,而行业领先的伽蓝集团的终端数量就在2.5万家左右;同时,莱姿终端的活跃度不高,造成的结果就是终端单产不高。代理商覆盖能力不足,空白市场太多:按照化妆品行业常规,如果想要有效覆盖全国市场,大概需要80~100个代理商,单从代理商数量上来看,莱姿并没有 The problems encountered by enterprises Terminal number is small, single-store output is not high: the country has about 150,000 cosmetics franchise stores, the current number of terminals in Lai Zi 2500, while the industry-leading number of terminals Garan Group 25000 At the same time, Lazise terminal activity is not high, the result is the terminal yield is not high. Agents lack of coverage, the blank market too much: According to the cosmetics industry routine, if you want to effectively cover the national market, probably need 80 to 100 agents, single agent from the number of point of view, Laziz did not