如果把广告作为一门艺术来看,这是一门易于找到衡量标准的艺术——不像现代绘画、音乐、诗歌等等在质量评判上那么难于统一,它是在最少的画面和文字或最小的单位时间内提供最明确无误的商品信息,使其打入观众的记忆深处。如果有两则广告对观众产生同等的魅力,那么其中哪一则更简明,较之另一则就更上乘。当然,这仅仅是一种假说,实际上很难找到效果完全相同的两则广告。不过有了假 If you look at advertising as an art, it’s an easy-to-find art of measurement - unlike modern painting, music, poetry, etc., it is difficult to unite in quality judgment. It is the smallest picture and text or the smallest. The most clear and unmistakable product information is provided in the unit time, so as to make it into the memory of the audience. If there are two advertisements that are equally attractive to the audience, then one of them is more concise and better than the other. Of course, this is only a hypothesis. In fact, it is difficult to find two advertisements with exactly the same effect. But with fake