人们很少从商品牌名的汉译美的角度审视被翻译的外国名称。外国商品牌名汉译美的原则要求译者充分考虑中国社会、文化、市场背景与汉语言的音、形、意的和谐美。笔者经过长时间观察社会上现有的外国商品牌名的汉语名称发现了一些体现汉译美的实例，归纳如下供同行们赏析 It is rare to look at translated foreign names from the perspective of Chinese-to-English translation of brand names. The principle of translating the name of a foreign brand into Chinese requires the translator to fully consider the harmonious beauty of the sound, shape and meaning of Chinese society, culture, market background and Chinese language. After a long period of observing the Chinese name of the existing foreign trade names in the community of Chinese found some examples of examples of Chinese translation of the United States, summarized as follows for peer appreciation