我国是一个有着悠久传统历史的国家,在漫长的岁月沉淀中积累了丰富而厚重的文化成果。但实际上对中国的许多设计师来说,创作的一个重要手段便是模仿,模仿是一种学习也是一种趋同。这使越来越多的设计师发现应向自身的传统和文化回归,创造具有本土特色的设计风格来展现、表达自己的设计立场和设计文化。分析当代视觉传达设计对我国传统文化艺术标志的影响,对当代艺术设计人员来说具有深刻的意义。 Our country is a country with a long tradition of history and has accumulated rich and heavy cultural achievements in the long years of sedimentation. But in fact for many designers in China, an important means of creation is imitation, imitation is a kind of learning is a convergence. This makes more and more designers find that they should return to their own traditions and cultures and create local design styles to express their own design stance and design culture. Analyzing the influence of contemporary visual communication design on the traditional cultural and art signs of our country is of great significance to contemporary art designers.