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一般情况下,人们在讨论出版物的量、本、利关系时,主要是分析与研究出版物盈亏平衡时或者是保本时的销售量是多少;或者是出版物在一定销售量水平上,利润是多少;或者是能够实现一定目标利润的出版物销售量是多少。但此种分析方法主要是研究这些变量之间的静态关系,现在介绍一种研究出版物销售量、成本、利润之间动态关系的分析方法,这就是出版物量、本、利关系的“边际分析”。“边际”(Margin)一词是额外、附加、边缘、或总体以外部分的同义语。应用边际原理进行出版经营管理决策,首要的一点就是对决策前已经发生,在决策制定
In general, when discussing the relationship between the amount of publications, the relationship between capital and interest, we mainly analyze and study the sales volume when the publications are breakeven or when capital preservation is maintained; or if the publication is sold at a certain level, the profits What is the sales volume of the publications that can achieve a certain target profit? However, this method of analysis is mainly to study the static relationship between these variables. Now we introduce an analytical method to study the dynamic relationship between sales, costs and profits of publications. This is the “marginal analysis of the relationship between quantity, ”. The word “Margin” is synonymous with extra, additional, marginal, or non-generalized. The application of marginal principle of publishing management decision-making, the first point is that before the decision-making has occurred in decision-making