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除去古代奥运会,从第一届现代奥运会——雅典奥运会算起(1896年),奥运会已有一百多年历史。这百年中,奥运会变化翻天覆地,甚至“变质”:从体育唱主角到经济唱主角,体育是平台,经济才是目的。今天各国穷尽全力争取举办奥运会,没有哪个国家回避各自的“经济梦想”。一届奥运会就是一场经济盛典,奥运经济无处不在,所有商家都想在这个大舞台上展示自身最靓丽的形象,以博得消费者宠爱。
Remove the ancient Olympic Games, counting from the first modern Olympic Games - Athens Olympic Games (1896), the Olympic Games has a hundred years of history. In this century, the Olympic Games have undergone tremendous changes, and even the “deterioration”: from sports protagonists to economic protagonists, sports are platforms and economy is the goal. Today, all countries are making every effort to win the hosting of the Olympic Games, and no country has evaded its “economic dreams.” The Olympic Games is an economic festival. The Olympic economy is everywhere. All businesses want to display their most beautiful images on this big stage in order to win the favor of consumers.