家乐氏健康饮食谷物品牌Special K开展的新减肥运动能够鼓励人们改变自己的行为,或者说让人们“微调”自己的行为。此次品牌运动的主题是“你减肥之后会获得什么”(What will you gain when you lose),目的是激励女性采用一种更积极的方法减肥。我们希望她们首先有一个积极的减肥态度,即通过一个长时间的过程逐渐实现减肥目标,而不是寄希望于快速减肥 The new weight-loss campaign carried out by Kellogg’s healthy diet cereal brand Special K can encourage people to change their behavior or let people “fine-tune” their behavior. The theme of this branding campaign is “What will you gain when you lose”. The goal is to motivate women to use a more aggressive approach to weight loss. We hope that they will have a positive attitude to weight loss first, that is, gradually achieve a weight loss goal through a long process, rather than hope to lose weight quickly.