一直以来,乳酸菌行业都身处异常激烈的市场竞争中,不论是蒙牛、伊利等超级大牌,还是君乐宝、均瑶等层出不穷的国内知名品牌,这个被年轻人广泛追捧的市场一直处于竞争红海的激烈态势之中。植益一经问世,便打出“植物的、更放心”这一宣传口号,主打“植物乳酸菌”。为了在市场竞争中脱颖而出,不少企业在产品包装与营销方式上加码,而统元则是在产品属性上营造差异化市场,一举开辟出乳酸菌行业的市场蓝海。“植益”历经十年磨练,终创 All along, the lactic acid bacteria industry are living in the fierce market competition, whether it is Mengniu, Yili and other super-big, or Jun Le Bao, are Yao and other well-known domestic brands, the widely sought after by the young market has been in competition Red Sea In the fierce situation. Once the plant benefits come out, they hit the propaganda slogan “plant, more at ease,” the main “plant lactic acid bacteria.” In order to stand out in the market competition, many companies in the product packaging and marketing methods overweight, while the yuan is to create a differentiated market in product attributes, in one fell swoop to open up the market blue lactic acid bacteria industry. “Benefit ” After ten years of tempering, and finally create