新媒体是基于数字技术、网络技术和移动通信技术,通过互联网、无线通讯网等传播途径,利用电脑、手机、数字电视等终端传播设备,向公众提供信息和娱乐服务的媒体传播形态。现代社会,随着新媒体的不断进步和发展,移动互联网时代正在引发传统电视行业的一场变革,大数据、互联网思维等逐渐渗透到电视剧的创作生产、营销发 The new media is based on digital technology, network technology and mobile communication technology. Through the Internet, wireless communication networks and other means of communication, the new media uses computers, cell phones, digital television and other terminal devices to provide the public with information and entertainment services. In the modern society, with the continuous improvement and development of new media, the mobile Internet era is causing a revolution in the traditional television industry. Big data and Internet thinking are gradually infiltrating into the creative production of television dramas and marketing