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角色扮演教学方式是随着新课改之后被广泛应用的一种创新教学方式,这种教学方式能够提升学生的学习兴趣,主要特征是全真模拟和互动教学。在市场营销教学当中,使用角色扮演教学法可以有效提升教学效果。本文就角色扮演法在市场营实践教学活动中的应用进行了研究,提出开展有效教学的五个步骤:情景设置、情景分析、仿真表演、评委会评议和教学评价总结,旨在提升市场营销的教学效率。
Role-playing teaching is an innovative teaching method widely used after the new curriculum reform. This teaching method can enhance students’ interest in learning. The main features are full simulation and interactive teaching. In marketing teaching, the use of role-playing teaching method can effectively improve teaching effectiveness. This paper studies the application of RP in marketing practical teaching activities and puts forward five steps to carry out effective teaching: scene setting, scenario analysis, simulation performance, jury evaluation and teaching evaluation summarization, aimed at improving the marketing Teaching efficiency.