2001年由于国家采取以扩大内需为主拉动经济增长的方针,国内消费品市场商品销售保持了较快的增长速度。全年社会消费品零售总额37595.2亿元,比上年增长10.1%。消费品市场竞争白热化,消费品生产企业之间、商业企业之间以及商业企业不同业态之间形成激烈竞争。从发展趋势看,我国商业企业经营前景不容乐观,将 In 2001, due to the state adopted the policy of stimulating economic growth mainly by expanding domestic demand, the sales of goods in the domestic consumer goods market maintained a relatively rapid growth rate. The total retail sales of social consumer goods reached 3.75952 trillion yuan, an increase of 10.1% over the previous year. The intense competition in the consumer goods market, fierce competition between consumer goods manufacturers, commercial enterprises and between different formats of commercial enterprises. Judging from the development trend, the business prospects of commercial enterprises in our country are not optimistic