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市场营销专业就业前景广阔,相关人才的社会需求量大,是当前的热门学科。也是一个集实用性和综合性于一体的专业,要求学生有较强实践能力,而实践教学也是职业院校培养市场营销专业应用型人才的重要环节。文章阐述了市场营销专业实践能力培养的重要性,并从水利职业院校市场营销专业实践教学中存在的突出问题入手,在此基础上提出了解决市场营销专业实践教学问题的建议对策。
Marketing professional employment prospects are broad, the relevant social needs of personnel, is the current hot subject. Is also a set of practical and comprehensive in one of the major, requiring students to have a strong practical ability, and practical teaching is also an important part of vocational education to develop marketing professionals in Applied Talents. This article elaborates the importance of cultivating practical ability of marketing major and starts with the outstanding problems existing in practical teaching of marketing specialty in water conservancy vocational college. On this basis, it puts forward the countermeasures to solve practical teaching problems of marketing major.