国际合资企业的组建越来越多地成为跨国公司实现国际战略的一种重要选择,在应对世界经济全球化所带来的日益激烈的市场竞争和技术挑战过程中,不仅被用来开拓外部市场或进行技术扩张,而且逐渐被当做一个企业组织商务网络的重要环节,成为公司内部核心市场和核心技术竞争的战略武器。在国际合资企业中,由于合作的双方或多方国家之间民族文化的差异,企业文化 The establishment of international joint ventures is increasingly becoming an important choice for multinationals to achieve their international strategies. In response to the increasingly fierce market competition and technological challenges brought about by the globalization of the world economy, the establishment of international joint ventures is not only used to open up foreign markets Or technology expansion, and gradually be used as an important part of the organization of business networks, a strategic weapon for the company's core markets and core technology competition. In international joint ventures, due to differences in ethnic cultures between two or more partners, the corporate culture