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本文以对《一个广告人的自白》一书的阅读为基础,结合对中国传统文化精粹的理解,分析了我国古代儒家思想与广告业巨头大卫.奥格威广告创作及公司经营理念之间的异曲同工之处。
Based on the reading of the confession of “One Advertiser,” combining with the understanding of the essence of Chinese traditional culture, this article analyzes the relationship between the ancient Chinese Confucianism and the advertisement giant David Ogilvy’s advertisement creation and the company’s business philosophy Similarities and differences between the place.