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改版后的《生活》栏目在中央电视台经济频道 (CCTV-2)亮相已经快一年了,它整合了以往的《前沿》和《生活》,形成有鲜明形象和独特气质的生活服务类栏目。在维护栏目品牌化进程中迈出了关键的一步,扩大了品牌影响力,提升了品牌认可度,同时也推进了CCTV-2的频道品牌化之路。《生活》在拥有丰富、强大的内容资源的基础上,从节目制作本体出发,在栏目定位、栏目形式、栏目的品牌化塑造延伸方面进行了重新审视,从而使改版后的《生活》成为CCTV-2一道亮丽的风景线。
The revised “Life” section has been around for nearly a year at the CCTV Economic Channel (CCTV-2), which integrates the past “frontier” and “life” to form a section of life service with distinctive image and unique temperament. Maintaining part of the brand in the process of taking a crucial step in expanding the brand influence and enhance brand recognition, but also promote the channel CCTV-2 brand. On the basis of having rich and powerful content resources, “Life” starts from the ontology of program production and reexamines it in terms of positioning of columns, column forms and extension of branding of columns. As a result, the “life” after the revision has become CCTV -2 a beautiful landscape.