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手机APP的出现改变了媒体的生产与传播模式,改变了传统的阅读习惯与信息接收方式。光大置业有限公司顺应媒介变革,于2016年12月推出“党在心中”党建学习手机APP,推动思想建党、制度治党具体化、信息化和常态化,夯实基层组织,创新活动载体,助力公司转型升级发展。国企党建工作因性质的特殊性,长期以来存在诸多问题:一是学习方式、评价内容、水平能力与经营业绩脱节,以业务能力评价员工居多,以党建评价员工的很少;
The advent of mobile APP has changed the mode of media production and dissemination, changing the traditional reading habits and the way of receiving information. Everbright Real Estate Co., Ltd. conformed to the media change. In December 2016, it launched the “Party in Mind” Party Learning APP, promoted ideological founding, institutionalized the party’s materialization, informationization and normalization, strengthened the grassroots organizations and carriers of innovative activities, Help the company transform and upgrade. Due to the particularity of the nature of the work of building state-owned enterprises, there have been many problems for a long time. First, the study methods, evaluation contents, level capabilities are out of line with business performance, and employees are mostly evaluated with business capability.