《致富经》是中央电视台一档定位于“以百姓视角解读他们身边的致富明星”的农业电视栏目。顺应电视媒介传播趋势,同时兼顾市场经济和现代农业所需,《致富经》在节目形式和内容生产上精准地把握住受众群体对致富的渴望这一特殊的欣赏需求,以“致富的诱惑”为切入点,在形而下的层次不断强化致富对于受众的诱惑,在形而上的层次则将多种审美诉求植入 The Fortune Sutra is a television program of CCTV which is located in an agricultural television section that “interprets the rich stars around them from the perspective of the people.” In line with the trend of television media dissemination, taking into account the market economy and the needs of modern agriculture, “the rich by the” in the form of programs and content production to accurately grasp the audience’s desire to get rich this special appreciation of the need to "As a starting point, continue to strengthen the temptation to get rich at the metaphysical level, at the metaphysical level will be a variety of aesthetic appeal implanted