随着啤酒巨头在全国范围内加速并购,2010年中国啤酒市场的品牌集中度达到空前的高度。但是随着可并购的资源越来越少,巨头间的争夺也日益激烈,同时也可能催生出中小企业为求自保而合纵连横共抗强敌的局面。 As the beer giant accelerated its mergers and acquisitions across the country, the brand concentration in China’s beer market reached an all-time high in 2010. However, with fewer and fewer resources available for mergers and acquisitions, competition among giants is also becoming increasingly fierce. At the same time, it may also give birth to the situation in which SMEs co-ordinate their efforts to protect themselves and their enemies.