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随着商品经济的发展,人们对经济信息的需求比以往任何时候都迫切,沟通产、供、销关系的广告业应运而兴。与此相关,在报刊的版面上、广播与电视的新闻中,出现了广告和微观经济新闻(主要指产销信息、市场动态、新工艺、新技术、新产品方面的报道)“一勺烩”的现象。对于这种现象,新闻界存在两种截然相反的看法:有的称赞这是熔新闻与广告于一炉,是新形势下脱颖而出的一种新的新闻文体——“广告新闻”。另一种意见认为,广告就是广告,它是企业为追求经济效益而进行的宣传;新闻就是新闻,它是舆论机关发布的消
With the development of the commodity economy, the demand for economic information has become more pressing than ever before. The advertising industry, which has a relationship with production, supply and marketing, has come into being. Relatedly, in the newspapers and magazines, radio and television news, there has been a “scoop” of advertisements and micro-economic news (mainly referring to sales and marketing information, market trends, new technology, new technologies and new products) The phenomenon. There are two diametrically opposite views on the phenomenon of this phenomenon: some praised it as melting news and advertising in a furnace, a new news style that stood out in the new situation - “Advertising News.” Another view that advertising is advertising, it is the business for the pursuit of economic benefits and propaganda; news is the news, it is released by the media