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以前,国内耳机市场的成长和发展虽然很快,但在大多数消费者眼里,却似乎总无法摆脱“配件市场”的定位,作为IT市场主流的附属而存在。现在,随着数码产品的日益深入人心及“新生一代”正成为国内IT消费市场的生力军,不断涌现的专业人士及影音发烧友对高品质耳机的需求激增,同时快节奏、高强度的工作环境也催生了耳机在商务领域的应用市场。尤其是在高端耳机领域,国内市场涉足者寥寥,潜力亟待开发。作为全球顶级的数码产品和音频设备制造商的飞利浦,眼下正不遗余力地将耳机市场作为主流业务的新增长点,力图有大的斩获,颇值得寻味。
In the past, although the growth and development of the domestic headphone market was rapid, it seemed to most consumers that they could not always get rid of the “accessory market” as an affiliate of the mainstream IT market. Now, with the increasing popularity of digital products and the “new generation” are becoming a force in the domestic IT consumer market, emerging professionals and audio-visual enthusiasts surge in demand for high-quality headphones, while fast-paced, high-intensity work environment The birth of the headset in the business area of the application market. Especially in the field of high-end headphones, few people involved in the domestic market, the potential need to be developed. Philips, the world’s leading manufacturer of digital products and audio equipment, is now making every effort to bring the headphone market as a new growth point for its mainstream businesses in an attempt to make a big difference.