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单店销量能否上升,促销员是一个重要环节。但当前很多促销员则存在产品知识匮乏,接受产品知识渠道单一等不足,基本上所有的产品知识都来自于包装盒及宣传单上的文字。据专家介绍,现有80％的各品牌促销员都没有接受过系统、正规的促销培训及产品知识培训。那么一个好的促销员要具备什么样的素质?需要经过哪些培训,掌握哪些技巧?对此,本刊记者想采访对促销员培训有一定研究的OTC-SOS营销企划工作室项目主持人牛雪峰,但因其工作忙,无法在记者出稿时间内接受采访。在牛雪峰的允许下,本文参照了他在网站上发表的相关文章。
Whether a single store sales increase, promoters is an important part. However, many current promoters suffer from lack of product knowledge and acceptance of a single product knowledge channel. Basically, all product knowledge comes from the words on the box and the leaflet. According to experts, the existing 80% of all brand promoters have not received systematic, formal promotional training and product knowledge training. So what kind of quality should a good promoters have? What training needs to go through, to grasp what skills? In this regard, correspondents want to interview on the promotional training of a certain degree of research OTC-SOS marketing planning studio project host Niu Xuefeng, However, because of their busy work, unable to interview the reporter within the time. With Niu Xuefeng's permission, this article refers to the article he posted on the site.