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随着消费刺激政策的基本退出,家电行业在经历了连续三年的高歌猛进之后陷入了严峻的增长困境。根据中国家电市场研究领域权威的北京中怡康时代市场研究有限公司的测算数据,2011年中国家电市场零售总额达到12085亿元,同比增长12.3%,较2010年收窄8.2个百分点,明显落后于全国社会消费品零售总额17.1%的增长幅度。2011年下半年开始的增长速度回落的局面,到2012年第一季度则表现为市场销售的大幅度下滑,整个家电行业阴云笼罩。一季度的
With the basic withdrawal of consumer stimulus policies, the home appliance industry has plunged into a severe growth dilemma after three consecutive years of triumph. According to the Beijing Zhongyi Kang Times Market Research Co., Ltd., an authority in the Chinese home appliance market, the total retail sales in China’s home appliance market hit 1.2085 trillion yuan in 2011, an increase of 12.3% from the same period of previous year and 8.2% less than in 2010, clearly falling behind The national total retail sales of consumer goods 17.1% growth rate. In the second half of 2011, the growth rate dropped. In the first quarter of 2012, the sales in the market dropped drastically and the whole appliance industry was overcast. First quarter