电商发展飞速,企业在选择销售渠道时无一例外都会考虑电商。现在电商企业已经改变了过去只通过上传产品获取SKU、通过爆款评价来赢利,店铺基本上都是通过数据来运营,发展至今已经步入数据化运营时期。数据化运营成为经营者必须掌握的技术,没有数据的产品只是产品,通过数据可以很清晰地为商家决策提供依据。通过阿里平台为例讨论商家如何通过平台数据,对企业店铺经营起到战略指导意义。 Rapid development of e-commerce, businesses in the selection of sales channels without exception, will consider e-commerce. Now that E-commerce companies have changed the past, SKUs were only acquired through uploading products, and profits were made through burst evaluation. Stores basically operate through data, and the development has now entered a dataized operation period. Dataized operation has become the operator must master the technology, no data product is only the product, through the data can provide a clear basis for business decision-making. By Ali platform as an example to discuss how businesses through the platform data, business stores play a strategic guiding significance.