追求特色,还是追求完美?任何一个编辑部都想把自己的杂志办得尽量好一些,最大限度地去满足最大多数读者的需要。追求完美,几乎是每一位有责任感的杂志编辑的职业本能。那么,杂志的完美性是不是我们工作的主要目标,是不是办好一份杂志的主要标志?杂志编辑的努力是不是主要体现在使杂志在各方面尽善尽美? 我以为不是这样。杂志作为一种文化商品,还有更重要的、更能体现它的价值的东西,这就是它的特色。在总体把握上追求特色,在编辑技术中精益求精。这是《读者文摘》月刊在办刊过程中形成的两条基本思路。特色即价值。其实,任何一种事物,包括出版物在内,都是以自身的个性(即特 The pursuit of characteristics, or the pursuit of perfection? Any editorial department want to do their own magazine as much as possible, to maximize the satisfaction of most readers. The pursuit of perfection, almost every responsible magazine editor’s professional instinct. So, the perfection of the magazine is not the main goal of our work, is not the main mark of running a magazine? Magazine editor’s efforts are not mainly reflected in the magazines in every aspect of perfection? I think this is not the case. As a cultural commodity, there is a more important feature of a magazine that better reflects its value. In the overall grasp of the characteristics of the pursuit of excellence in editing technology. This is the “Reader’s Digest” magazine in the running process of the formation of two basic ideas. Characteristic is value. In fact, any kind of things, including publications, are based on their own personality (that is, special